Search Engine Optimization is the process of getting your website to show up on the first page of Google and other popular search engines for keywords or key phrases that your potential customers are searching for. When an individual wishes to book a hotel room in another city or a Country, he will land up to famous search engines like Google, Bing or Yahoo on internet and enter their requirement. Generally he will click on the web sites that appear on top of the first page. How is that you can display your site in the forefront and have maximum advertisement of your site.
There are three elements involved in SEO:
Organic search keeps your website appearing on the search result pages for a long time because your website gives the search engines exactly what they want — relevancy.
Local search search engine optimization techniques aim to get your name, website and business in front of the people that are most likely to use it – those that are physically located near it. This is like JUSTDIAL OR Yellow Pages. Hence local SEO in simple explanation: if you have a computer Sales shop in city potential customers will find your shop by searching locally by entering that city name.
Paid search engine optimization is buying top position on the result page of a search engine this is done by AdWords, this is termed as sponsored search results because advertisers have pre-paid campaigns with search engines that help promote their services or websites.
SEM can be termed in simple terms as methods used to make Your website more visible on search engines so that more traffic can be diverted to your website. SEM is the combination of SEO and Pay Per Click. SEM can be helpful in marketing of Your website on the electronic media.
80% visitors don’t go beyond first or to a maximum they pass to second page of search. If you don’t have your website on page one then you will have low traffic to your website, which eventually affects your online business. Many good looking website ends up with no traffic because they lack search engine optimization. Hence Zest Studio has pioneers which will help and offer solutions at low cost and increase the ranking of your website and make sure you attract maximum online traffic.